The website
Given the importance of aesthetics in this industry, heavy emphasis was placed on the UI deliverables for this project. Special care was taken to represent the new branding in a modern digital light, while balancing best UX practices and accessibility.
I overcame some of these potential challenges through considered industry and competitor research to ensure alignment with the client, as well as set expectations of best UX and conversion rate practices by setting functionality and structural expectations with wireframes, before any high fidelity styling was presented.
